The article also noted that a Google search query for "Figwit" yielded more than 1,310 results, including other chatrooms and fan sites like "The Adventures of Figwit" and "The Secret Diary of Figwit." The story was also picked up by the UK daily Guardian and New Zealand's 3 News channel. Months later on December 13, 2002, UK newspaper Telegraph published an article titled "Elf who launched a thousand hits," which explained the growing fandom surrounding the elf character and Hadad's website. In August 2002, New Zealander magazine NZ Dominion published a feature article introducing the online phenomenon of Figwit as well as Brett McKenzie. ![]() In March 2002, Hadad and her friend Sherry de Andres launched the fan site FigwitLives for McKenzie's character, which featured a variety of fanart and songs about the mysterious elf character. All other thoughts are whisked away by that elf – who is THAT?! He's gorgeous! When Frodo says "I will take it!", we are so impressed we start to think “Frodo is great!" But before we finish, the camera pans and we see Figwit, smoldering enigmatically in the background. ![]() ![]() She described him as “perfect, pouty and gorgeous” and dubbed him Figwit, a made-up acronym for "Frodo Is Grea… Who Is THAT?!" which is meant to convey the swoons of viewers upon seeing his face in the film. The name "Figwit" was first conceived in early 2002, when an Israeli college student named Iris Hadad noticed McKenzie in the background of the Council of Elrond scene.
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